Paul Hart Written by

Looking to the future and reviewing the past…

Posted on 10th January, 2014 in Brand, Illustration, Design, Social Media, Development

So here we are, at the start of another exciting year. Before we look back (and forward), we would like to firstly thank all those clients that we have worked with in the last 12 months, and look forward to continue to work with, as this has helped make 2013 the best year yet for Cargo.

After forming in 2009, we are set to celebrate our 5th birthday this year, and we are currently in the most exciting place we have ever been. 2013 has seen new clients, projects and staff joining the team, and we hope to continue this into 2014.

The first quarter of last year is somewhat of a blur, delivering a range of websites for Express Engineering, Omega Plastics and Rutherford Wilkinson Ltd and also continuing brand implementation and print work for Cottam Brush and Ewan Bramley Dental Care.

At the back end of 2012, we made a decision to move into 2013 looking at sales / promotion / business development. We have worked with clients over the years whom we have enjoyed watching grow in terms of staff, turnover and services. We are proud to have assisted in this growth and witness the success, this prompted us to think about how we sell our service moving forward.
The decision to look at our own business development was not taken lightly. We have always worked on the basis of referred work and returning clients, so the thought of being seen as ‘pro-actively’ pushing our services didn’t appeal. This wasn’t about sales, this was about business development – in every sense, but on a consultative basis. Not just our own business development, but our clients’ also. Following a host of interviews and meetings, we welcomed Steve Blanks to our team. Along with him came a wealth of experience in the design industry both on the ground and strategically, nationally and within the region.
Shortly after the arrival of Steve we welcomed Carl Rutherford. A designer with experience in both print and digital spaces, Carl has been a great addition to our team, bringing with him valuable knowledge not only in design but also in client relations and process.
It was around this time that we embarked on what eventually turned out to be one of the biggest projects of the year in the form of Exclusive HR & Recruitment. Exclusive were looking for a site that reflected the forward thinking nature and high standards of the company, and we delivered a site that is fully responsive, with a vast range of additional features including GEO Location technologies, user registration and data capture, timed email responses to sign-ups, and status of job applications from users. We worked closely with the team at Exclusive to deliver the project, and the site has since received excellent feedback from all parties.

To top off a fantastic year, we welcomed new clients Barrier Group, Aquaseal and Changing Lives (formerly The Cyrenians) at the end of 2013, and also continuing our relationship with Square One Law and Mediaworks UK to deliver and new websites in the first quarter of 2014.


Moving into the second half of the year we were excited to welcome new clients onboard such as Ward Hadaway and Northern Powergrid. Whilst initially discussing digital projects with each of these, we were soon tasked with looking at everything from brand consolidation, advertising and exhibition work. We are looking forward to launching digital projects early 2014.

As we approached Autumn, another addition was made to our team. Adam Gowland joined us as a PHP developer working on the back-end of sites, strengthening our development offering and adding again a vast amount of knowledge and experience to the team. First task for Adam was to jump into an exciting project for the North East LEP in which we have designed and developed a portal to map commercial land and property, helping promote inward investment into the North East Region as a whole – something we are all particularly interested in in terms of promoting the North East. Again, we hope to launch this site soon, and are in the final stages of populating this site. In addition to developing the portal, we also assisted the LEP in a delivering a social media campaign, with outreach to 26,000 users on the day of the Adonis conference in September – the leading event discussing the strategy for economic growth.
We always look to learn in everything we do, and a weekly, if not daily conversation in our studio is the refinement of process both internally for ourselves and externally for clients. How can we make this better, clearer and more efficient? This is something we spent time working on toward the end of 2013, and will be developing in 2014.
Cargo is built on quality delivery of products and services, and ultimately relationships based on trust with our clients. We work in a competitive marketplace, if not the most competitive, and it is our aim to please each and every client with quality services and experience each and every time we work together.
To top off a fantastic year, we welcomed new clients Barrier Group, Aquaseal and Changing Lives (formerly The Cyrenians) at the end of 2013, and also continuing our relationship with Square One Law and Mediaworks UK to deliver and new websites in the first quarter of 2014. Watch this space for the launch of these.

Aims for 2014It never has been an aim at Cargo to be a huge agency. We will be looking to expand our team slightly early this year, potentially move into new premises, we may even enter into some awards and promote ourselves a little.
This is all on the horizon. For the minute however, we are focused and concentrated on delivering quality, creative results for all of our clients, and make a positive difference along the way will form the back bone of our best year yet…

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