Design

Reminiscing on my brilliant first year as a Designer at Cargo.

Cargo are delighted to welcome two work experience students, Adam and Lewis, who started with us this month.

Imagine being shoved in a house with a bunch of strangers and being expected to couple up with someone based on little information other than how they look. Chances are after a couple of days you're going to realise that you're not compatible. The same goes for your brand. It's not just about how it looks on the surface or first impressions.

We know some who love it, we know many who hate it. We've had a number of mixed experiences with pitches and winning business recently.

As designers and developers, we’re constantly striving to improve the web. Designers want to create unique and beautiful experiences for users, and developers are focused on building websites and systems that perform.

So it’s been just over a year since my last post on the new design software Affinity. Since then, Serif’s Affinity software has hit a few big milestones. Their two initial programs, Designer and Photo are now available on Windows and they have released version 1.5 on both programs as well.

I’m really beginning to dislike the term User Experience (UX) in relation to digital design, it’s overuse and mis-interpretation is not only alarming, but just plain annoying. Don’t get me wrong, it’s important and as the title of this post suggests, I am not against it. In fact I often use it to explain what I do or more importantly what my designs do, but that right there is my point. Good design is good user experience.

With a huge summer of sport reaching its pinnacle with the Olympics & Paralympics just around the corner, I wanted to take a good look at the how their branding has been developed into what we will see for almost a month and a half through August and September.

As designers, the Adobe Creative Suite has been dominating the graphics market for years. It is and has been the Holy Grail for many years and for the most part has been a well-earned title.

It’s now been over a year since we launched the current version of the Cargo Creative website. In our last launch, we made a lot of changes to the front end that are easy to see, such as introducing 'The Cargo Hold' and reworking the way we do our case studies, in the 'Work' section.