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Trends

Why Your PPC Ads Are Not Profitable

For many retailers and services alike, Google Ads can be the quickest and easiest way to increase sales revenue and profitability. But driving sales with AdWords is difficult, even with well-optimised keyword targeting, custom audiences, and other features.

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Spotting trends and opportunities in your lockdown data

Some businesses may be thinking “People are probably spending more time online, why are they not on my site?”. If this is you, do not push the panic button just yet. It’s not all bad news and there could be some hidden opportunities to increase the visibility of your site. Ourselves, and a lot of our client base, are service-oriented businesses and from analysing our own website insights we spotted some trends that might have gone otherwise unnoticed.

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