Industry

Google’s Director of Product Management, Russell Ketchum, instructed Analytics users to prepare for the future with Google Analytics 4, stating the dates of when Universal Analytics will stop collecting data permanently, giving all users a firm deadline.

As a team, we’ve been having lots of conversations internally and with clients about Core Web Vitals (CWV) since November last year. This was when Google confirmed that CWV would become a ranking signal from May 2021 along with existing UX signals such as mobile-friendliness.

Last week I noticed a new billboard at the top of my street. Having something new to look at during lockdown brings indescribable excitement. This advert in particular caught my eye. The phrasing used was simple: Want The Same Internet But More Privacy? We can help.

As an agency, we’re lucky to work with businesses from all types of industries. It keeps us on our toes, makes every one of our projects unique and means that we’re always learning. Over the past month, this has meant something more. We’ve come to realise how different sectors are pivoting their business models and adapting services to get through a very uncertain time.

Business As Usual. Or BAU. Either way, the situation that our country finds itself is not usual, it’s far from it and Covid-19 has forced us to be more flexible than ever. Being part of a reactive industry, Cargo embraced the challenge of this new norm, packed up our machines (and chairs in some cases) and set up from home.

We know some who love it, we know many who hate it. We've had a number of mixed experiences with pitches and winning business recently.

Stuck on a blank page, and starting to panic? I've got your back. Here's my guide to overcoming copywriter's block when the clock is ticking.

Last week was one of those weeks that reminded us of why we are incredibly lucky to live in the North East. It was a big week for the tech community with the launch of Newcastle Startup Week and the 10th annual Thinking Digital conference.

So it’s been just over a year since my last post on the new design software Affinity. Since then, Serif’s Affinity software has hit a few big milestones. Their two initial programs, Designer and Photo are now available on Windows and they have released version 1.5 on both programs as well.

Thanks to those of our clients who have responded to our email on Friday with regards to recommending us on the RAR Register.