If you’re anything like me, you’ve settled (a little too comfortably) back into the routine of work. 2015 is a distant memory and most of the can-do attitude and resolutions have taken a back seat to playing catch up now that you’re back in the office.
One of those resolutions might have been to finally do something with your website. Yes, that website. The one that you resolve to improve every year, but don’t seem to find the time. That’s okay, you’re not the only one. To help you get started, I’ve put together a list of a six quick wins you can do in a day (or half a day, if you have a smaller website) to boost your digital marketing.
Rome wasn’t build in a day and neither will your digital empire, but over time you will start to see improvement
Updating meta data
I’ll admit, meta data (title tag, keyword and description) is not as important in boosting SEO as it once was, but there is still benefit to setting the meta data for your website. Especially in the case of title tags as it is the most widely used for SEO purposes. You won’t see as big of a boost as you once would have on your SEO, however, having complete and descriptive title tags and description will make your search engine ranking snippet more appealing to a user and more likely they will click on your site.
How this helps your business: This is often the first impression someone will get of your brand, so take the time to write relevant titles and description. Even if you are the second or third ranked page, your description may be why someone clicks on your website over a higher ranked page.
Time: 1+ hour (depending on size of website)
Claiming and updating your Google My Business listing
Not on Google My Business yet? Today is the day to create or update a profile for your business. Local search is only going to get bigger in 2016, so you will want your business to be indexed for local search results.
How this helps your business: This gives your business more visibility in search engine rankings when someone searches for your business/brand. It allows you to update your address and phone number, so it is easily accessible to people that want to get in contact with you. It also helps boost your SEO, so another valid reason for a quick update.
Estimated time: 15 mins (update) - 30 mins (creating)
Social Media Health Check
If your business has a social media presence, it’s time to make sure that these profiles are accurate and up to date. Update your imagery where applicable. Are your images the right size? Are they relevant to your brand? Do you own the rights to use them? If not, time to get ones that are the right size. Hubspot compiled photo sizes for various social media sites in their article "A Detailed Guide to Photo & Image Sizes on Facebook, Twitter, YouTube & More" so all the dimensions are in one place. Check to make sure your address, phone number and website are correct. If you haven’t updated your About or Bio in awhile, it would be a good idea to rewrite this as well. Everything that you put on the internet is a reflection of your business, so even small things like your Facebook profile contributes to your image. This would also include updating any industry specific profiles you have online.
How this helps your business: Fresh imagery and content that is well written and reflective of your business will help boost your image and make your business look more professional.
Estimated time: 1+ hour (depending on how many profiles and how much information needs to be updated)
Set Up Google Search Console (formerly Webmaster Tools)
You are probably wondering what Google Search Console is. Google Search Console is (according to Google): “a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results.” You may have to get help from your web developer to set it up, but it is a quick job and worth setting up to have access to more data. Search Console gives more data surrounding keywords (that is currently unavailable in Analytics) and broken links that can be difficult to detect on your own.
How this helps your business: Setting up Google Search Console will give you a better indication of any problems with your website such as broken links, which allows you to take action and make any changes that will help improve your SEO. Going up in the search engine rankings will give yougreater visibility on search engines and will send more traffic to your website.
Estimated time: 15 mins (set up)
Create Goals in Google Analytics
Setting up Goals in Google Analytics will give you a bit more insight into how your website is performing. What is the purpose of your website? Is it to get people to fill out a contact form? Sign up for your email newsletter? Purchase a product? Figure out what the purpose of your website is and set up a goal to track it. While Google won’t retroactively track goals (you can’t see what your conversion rate was a year before you set up your goal) you will at least be able to track it going forward.
How this helps your business: This helps you focus on how many people coming on to your site and convert. It allows you to track where the people who convert on your website are coming from and gives you another indicator of how people are behaving on your website. If your conversion rate is lower than what you would like or what you need it to be, goals helps identify that and can help you work to improve your website, which should generate more leads.
Estimated time: 15 mins
Chances are it has been awhile since you have gone through the content on your website, maybe you’ve not looked at it since it was written. That’s okay, there’s no time like the present. Go through your website, read all the content on it and check for typos, grammatical errors, missing words and confusing sentences. Look at the images and make sure that they are appropriate for your website. If you’ve updated your branding, make sure that it is consistently used and follows any brand guidelines you may have.
How this helps your business: Much like the meta data that is pulled through in your search engine result, first impressions are key. It only takes 50 milliseconds for a person to get an impression of your website, so if the first thing they see is a misspelt word, that’s what will stick. If you are treating your website like an afterthought, people will pick up on that. Taking the extra time to polish your website will pay off in the long run.
Estimated time: 15 mins per page (depending on length of content)
All finished your quick wins? Great! The key to effective digital marketing and online presence is consistency; setting small tasks and working on them every day and knowing which actions to take. Rome wasn’t build in a day and neither will your digital empire, but over time you will start to see improvement. If you’re ready to keep the momentum going and build your online presence, get in touch. I’d love to help get your digital marketing in fighting form this 2016!