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Posts By Laura-Jane Todd

Spotting trends and opportunities in your lockdown data

Some businesses may be thinking “People are probably spending more time online, why are they not on my site?”. If this is you, do not push the panic button just yet. It’s not all bad news and there could be some hidden opportunities to increase the visibility of your site. Ourselves, and a lot of our client base, are service-oriented businesses and from analysing our own website insights we spotted some trends that might have gone otherwise unnoticed.

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Pivot or adapt? Our clients’ approach to the pandemic

As an agency, we’re lucky to work with businesses from all types of industries. It keeps us on our toes, makes every one of our projects unique and means that we’re always learning. Over the past month, this has meant something more. We’ve come to realise how different sectors are pivoting their business models and adapting services to get through a very uncertain time.

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Business as (un)usual

Business As Usual. Or BAU. Either way, the situation that our country finds itself is not usual, it’s far from it and Covid-19 has forced us to be more flexible than ever. Being part of a reactive industry, Cargo embraced the challenge of this new norm, packed up our machines (and chairs in some cases) and set up from home.

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