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Posts By Carl Rutherford

Affinity – One Year Review

So it’s been just over a year since my last post on the new design software Affinity. Since then, Serif’s Affinity software has hit a few big milestones. Their two initial programs, Designer and Photo are now available on Windows and they have released version 1.5 on both programs as well.

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User Experience — it’s a love, hate thing…

I’m really beginning to dislike the term User Experience (UX) in relation to digital design, it’s overuse and mis-interpretation is not only alarming, but just plain annoying. Don’t get me wrong, it’s important and as the title of this post suggests, I am not against it. In fact I often use it to explain what I do or more importantly what my designs do, but that right there is my point. Good design is good user experience.

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Branding and Design for Rio 2016

With a huge summer of sport reaching its pinnacle with the Olympics & Paralympics just around the corner, I wanted to take a good look at the how their branding has been developed into what we will see for almost a month and a half through August and September.

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Is the Google rebrand a template for education?

Last week, Google announced the evolution of its identity which included a complete rebrand that, in Google’s own words, ‘embraces an expanding, multi-device, multi-screen world’. They also state that the rebrand is necessary to make Google more accessible and useful to it’s users. In fairness to Google, that is as good a reason as any to undertake a rebrand, although in doing so they did send the design and digital world into a frenzy.

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Adobe Photoshop celebrates its 25th birthday

The photo-editing tool Adobe Photoshop has reached it’s 25th birthday this week and to celebrate they have launched an advertising campaign featuring work from artists and iconic movie images that used Photoshop. Some examples include Avatar, Gone Girl, How to Train Your Dragon 2 and Shrek.

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