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Posts By Carl Rutherford

Affinity – One Year Review

So it’s been just over a year since my last post on the new design software Affinity. Since then, Serif’s Affinity software has hit a few big milestones. Their two initial programs, Designer and Photo are now available on Windows and they have released version 1.5 on both programs as well.

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User Experience — it’s a love, hate thing…

I’m really beginning to dislike the term User Experience (UX) in relation to digital design, it’s overuse and mis-interpretation is not only alarming, but just plain annoying. Don’t get me wrong, it’s important and as the title of this post suggests, I am not against it. In fact I often use it to explain what I do or more importantly what my designs do, but that right there is my point. Good design is good user experience.

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Branding and Design for Rio 2016

With a huge summer of sport reaching its pinnacle with the Olympics & Paralympics just around the corner, I wanted to take a good look at the how their branding has been developed into what we will see for almost a month and a half through August and September.

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Is the Google rebrand a template for education?

Last week, Google announced the evolution of its identity which included a complete rebrand that, in Google’s own words, ‘embraces an expanding, multi-device, multi-screen world’. They also state that the rebrand is necessary to make Google more accessible and useful to it’s users. In fairness to Google, that is as good a reason as any to undertake a rebrand, although in doing so they did send the design and digital world into a frenzy.

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