Carl Rutherford

Lead Designer

Carl takes the reigns at the forefront of our creative output across all design for both print and digital applications. Having worked in the industry since 2010, following 5 years of education at Newcastle College, he has a range of skills and experience to draw on in every project. A big Sunderland fan - we can forgive him for that - he possess a fine eye for detail and is meticulous in planning ahead of beginning work on any project.                              

A designers toolbox contains an array of software, but should always start with a pen and paper. Within our internal processes there are many techniques that Carl uses to ensure each and every project is delivered to the highest of standards. Whether it be the simplest of promotional material, or giving consideration to a complex site structure or user interface, the same effort is applied throughout.

Carl believes that planning and organisation plays an integral role in allowing the design process to breathe, therefore when he is not designing he is organising the studio's workflow and ensuring projects are delivered on time, and on budget. Over the years he has worked with notable clients such as Go North East, Ward Hadaway, Tesco, Newcastle City Council, North East Ambulance Service and Northern Powergrid.

Outside the studio

It's not only football Carl is a fan of, he has a keen interest in all sports and if the weather permits he will be found on the Golf course. When there is nothing else filling the calendar he can often be seen bolting off to the Lake District for the weekend.


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