Posts By Justina Burkauskiene

Joining a new company can be tough at the best of times, with bosses to impress, skills to learn and new colleagues to befriend. But joining a new company amidst a pandemic and such drastic changes in the marketing and advertising industry was defiantly no small feat. But if this year has thought me anything, it's that we're incredibly resilient and that every challenge comes with its own lesson.

For many retailers and services alike, Google Ads can be the quickest and easiest way to increase sales revenue and profitability. But driving sales with AdWords is difficult, even with well-optimised keyword targeting, custom audiences, and other features.

Google’s Director of Product Management, Russell Ketchum, instructed Analytics users to prepare for the future with Google Analytics 4, stating the dates of when Universal Analytics will stop collecting data permanently, giving all users a firm deadline.