Intelligence Fusion

Intelligence Fusion is a global threat intelligence provider. By using innovative technology, military intelligence principles and client-led design they have become an industry leader in their field. Their previous website had been in place for several years, however it had been hastily put together when the company formed, with little attention to the actual identity of the company, the needs of the user or their wider marketing strategy.

With a software platform that was continually being improved and developed by the Intelligence Fusion team, the company were scaling and partnering with global organisations who were subscribing to their service. Their platform looked and performed far differently to their external facing website.

We worked with the team at Intelligence Fusion to redefine the external facing website so that it aligned and supported their sales and marketing activity, integrating seamlessly with HubSpot – their chosen CRM and lead generation tool. In addition it promoted their product and features in a clear and interactive way.

The site needed to align with the software and provide users with an insight of what it would be like to use the platform without actually using it. Features are clearly promoted and standard functionality is now in place so that the team can easily update content across the board.

From a performance aspect, the site provides a more consistent experience for users and potential prospects, and only a month after launch it delivered a 5% increase in conversion against the same month in previous year.