IDP are more than architects. They design and build communities. This was a common theme that resonated as we developed our work. It is important that they are seen as an approachable practice, and whilst they design modern, contemporary spaces where communities thrive, the brand was not to be ‘arrogant’ or too high end so that it wouldn’t be relatable.
All of the assets that we created were supplied to enable the team internally to easily update documents and work to a clear guide, again ensuring that consistency was achieved across the board and providing the team with everything from newsletters, sales documentation, stationary and social assets that will not only support but help drive their development over the coming years.