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Website and Digital Consolodation



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Be Modern contacted Cargo following a referral from another client when they were looking to re-design and update their website. First established in 1964, Be Modern manufacture bathroom furniture, fires, fire surrounds and stoves. Originally operating as one brand, the company now owns several brands that are all manufactured here in the UK. The company operates across 4 sites and employ over 300 skilled staff from within the North East region.

The project certainly wasn’t a simple redesign and build of an existing site. The company wanted to bring together several sites, and house these within one group website. This would bring all brands under a single domain, and promote the wider group, however each brand needed to have their own specific area that could have its own brand applied. The future proofing aspect of this was to enable the company to create these sub-brand sites internally, but still remain loyal to the structure and layout of a range of page templates, that could clearly be seen as part of the BeModern family.

This was a challenge that we have faced several times in the past, and the initial activity carried out was to audit the existing sites. To visualise the task in hand, we initially mapped out all of their content including what needed to move and what would eventually be redirected. The aim was to streamline the user experience and where possible reduce page templates and page numbers to create a better structure.

The look and feel of the sites is intentionally minimal, utilising some subtle animated movements throughout to continually provide a luxury feel to the brands. We developed further functionality such as warranty registration and supplier search functionality that become integral stages of the sales process The end result is a large site, that is easy to navigate and really promotes the history and background to one of the North East’s manufacturing success stories, and one which continues to grown and scale with the support of the digital platform that is now in place.

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