We re-worked their entire site structure, and following some UX discovery, introduced social proof throughout the site. The new way finding ensures users can access what the need, when they need it. The product and service section delivers large amounts of varied and complex content so we’ve built the site in a way that allows endless pages to be built in the WordPress CMS. Using the components as layout strips allows Newcells Biotech the flexibility to build pages as they see fit. Components have multiple styling and colour options to allow Newcells to create designs that represent the brand and utilise their diverse colour palette.
Following the success of the website launch, we are now supporting the in-house team with activity across social media and also paid advertising in order to further increase the reach of the company through a range of specifically branded and targeted activity.