Perspective Group

We first created a new brand identity for Perspective Wealth Management back in 2018, and this along with a new website underpinned the financial group’s early growth. Following the pandemic we were tasked to revisit the company’s brand including it’s overall vision and values. As a client-centric organisation with huge opportunities in front of them it was important to visualise and bring these vision and values to life in a clear and simple way both internally and externally. This then supported the firm’s acquisition process and recruitment process as they opened more and more offices across the UK.

Working with, and supporting a growing in-house marketing team, we built out a brand framework that is the focal point for all external activity to ensure brand roll out across the Group was achieved.

We have partnered with several suppliers and now work with Perspective on a retainer basis, delivering everything from stationery and newsletters through to web support and technical search. We are essentially an extension of their marketing team, providing offline collateral for exhibitions to audio and video content that helps explain regular industry updates and presentations. A long standing relationship that has proved that understanding one another, and collaborating is key to success.