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Brand, Communications and Website



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Following a number of new acquisitions, we worked with them to redefine and develop a new brand identity, as well as design and develop a scalable, UX-focused website. As part of this process, we combined multiple sites into one central CMS; completely re-scoping the structure of the existing site. Because not all of the offices are Chartered Advisors, we had to clearly notify users of this when moving around the site, ensuring regulatory requirements were met throughout.

In addition to the brand and digital work outlined above, we also delivered a range of marketing ral to ensure that Perspective’s strong, corporate image was consistent across all areas of the brand.

Cargo continues to work with Perspective’s internal marketing team on a day-to-day basis delivering a range of digital and printed projects.

Paul and his team at Cargo have the ideal balance between creativity and the practical side of marketing and, what’s more, are always a pleasure to work with!

Charles Penn - Group Head of Marketing and Business Development

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