For the website we already had a small website to work with. So in the first instance, our usual process was followed – running technical audits and reviews of the current site initially, which then informed some of the decision making when it cam the the design look and feel of the new site. This also included detailed keyword research, and a suggestion of content creation and calendars later down the line. The website is. Really easy to use due to its size, but also by providing clear calls to action and way finding clues it means users never get lost.
Slightly differently to previous projects, the site would not look to help people ‘self-refer’. The aim being to act as a portal to the partner websites where users would refer themselves directly. Over the first 3 months, we saw an increase in the organic visibility of the website, and a natural decrease in the amount of direct traffic the site was receiving. Visitors has also increased positively, as has the number of enquiries.
Other roll out items included a range of printed materials and presentation templates which underpin the new brand, making it easy for anyone within the business to update or communicate the WE Listen Kent & Medway service in the best way possible.