At the end of 2013, following a creative pitch process we were appointed to re-design and develop a new website for Mediaworks. We had also delivered their existing site, however after a great deal of change not only in their organisation but also in their industry, it had become apparent that an update to the presence was indeed needed.
In a nutshell, we worked together to create a brief, the underlying objective that the company required was to promote and show themselves as market leaders. Much of their competition was made up of smaller companies who didn’t really have the expertise or depth to deliver for bigger brands.
It was an aim of Mediaworks to win more bluechip clients, to show the industry that they were a serious entity, grow their London operation and work with clients in a more consultative way, rather than baffling them with stats and figures they didn’t understand.
Another objective of the site was to move away from traditional terminology such as ‘blogs’ and ‘news’, and promote the expertise of the team with thought leadership-style content, showcasing the unique skill set of their team and showing the size they had become. The whole process took 3 months, and the site was launched 9 months ago. Mediaworks now offer a far more strategic approach not only to their own marketing, but also when working with clients. Listening and understanding challenges first and then developing solutions and delivery strategies aligned with clear business objectives. Outreach and rich content also come into play far more and the agency really has become a trusted ‘creative search agency’ rather than simply ‘online marketing’.
You can read more about the project here.
The site promotes Mediaworks' internal expertise and thought-leadership within their field.
Last night at the Northern Digital Awards they picked up two awards - Best use of PPC and Large Digital Agency of the Year.
Now we’re not narrow-minded enough to say that this is all down to refreshing their online presence. There has been a massive shift in the past year in how and what they deliver, however the conversations we had when carrying out our workshops and discussing the project, certainly involved ‘the bigger picture’ of what Mediaworks wanted to achieve across 2014 and into 2015.
The site works as a vehicle to help them achieve their goals. These awards go a long way to proving this, and we look forward to continuing to work with them in the future.
Congratulations to the whole team on what we are sure are two more awards of many to come.