Honouring the brand history
The updated brand looks to honour their previous identity and moves this on through the use of a rounded, younger typeface that is bold and confident. This accompanies a new brand marque which was developed as an abstract reference to the technology that the company specialises in. Each of these elements can work either individually or together, and the latter is used as a graphical element on its own to represent the brand throughout all of the organisations communications.
With offices in the UK and the US, the roll out of the brand will be ongoing and both our internal teams have worked together to see the initial implementation on both sides of the Atlantic, answering the physical differences in requirement for each country.
We continually work to oversee and deliver Filtronic’s identity across all communications both internally and externally including developing their use of film and video.