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Northumberland Tennis Academy delivers high quality coaching to the regions’ top young players and provides a performance pathway to develop players through the age groups. Cargo were approached by the Northumberland Tennis Academy to create a new fresh and exciting brand identity for their organisation. The old website was very basic and it simply did not reflect the current activity that was taking place within the academy.

The academy is the start of a performance pathway for players in the North East that want to take their game to the next level from playing at local club level. Offering squads for children ages 6 and up over, the aim of the academy is to provide the highest quality in tennis coaching, whilst also developing a players’ confidence off court in a fun and encouraging environment.

We set about developing a range of brand concepts whilst considering key messaging that would work across marketing and social activity. Social media is one large route that the club will use to engage with younger players, therefore video and motion graphics played a large part in the development of the brand.

Once the new brand was signed off we then looked to implementing a new website to showcase content and stories about everything NTA. We turned to Webflow as the chosen platform for the web build. With several industry discussions ongoing about the popularity of ‘no-code’ solutions, we felt this was a perfect opportunity to explore this further. We are glad to say this was a success, and whilst we have been sceptical of new CMS builds in the past, we did feel that WebFlow offered some really powerful tools.

The project has proved a huge success and the new site has seen a 200% increase on weekly enquiries through the website, giving the internal academy team lots of new leads to follow up on and help grow the academy.

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