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Mica McNeill – bona fide Olympian and Britain’s number one female bobsledder.

After famously crowdfunding her way to the 2018 Winter Olympics in Pyeongchang, South Korea, Mica has fast-gained public interest and we were asked to produce a brand identity and profile website to accompany her journey. We wanted to present a clean, contemporary and minimalist experience. This had to be pixel-perfect – knowing Mica’s attention to detail (a bit like Google, every hundredth of a second counts on that runway) we knew it would be meticulously reviewed.

It’s been a brilliant working with Mica and her team, certainly a lot less scary than what we expect it would be heading down that track at almost 100mph.

Cargo were fantastic to work with and helped me create a website that I love. They understood exactly what my vision was and made it come to life. Thank you for all your time and effort working with me. Highly recommend.

Mica McNeill

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