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A life size replica of Lieutenant James Cook’s (better known as Captain Cook to most) HM Bark Endeavour – the ship which sailed to discover Australia and New Zealand – had sat dilapidated in Stockton for several years. Now completely refurbished, the ship has been moved back to its spiritual home in the North Yorkshire fishing town of Whitby, taking pride of place in the harbour there.

Cargo have worked with the team at HM Bark Endeavour to brand and position the project which is now a leading tourist attraction in the UK. Delivering identity, marketing ral and digital experience; we continue to work with the team as they enter their first full year open, raising awareness and driving footfall.

It’s not all about tourism: the project involves working with local schools to offer educational visits and also the local community where they can hold business meetings around the Captain’s table, or dine out in the exquisite Orlop Restaurant.

Working with Cargo on our brand and website has been inspiring, they have captured the uniqueness of our business and really understood what we needed to achieve with our website. The Endeavour Experience is all about bringing history and heritage to life in a modern, fun and interactive way and we feel that our brand and website totally reflect that.

Beverley Rutherford - General Manager

We wanted the Orlop Restaurant to stand alone as well as being part of the Endeavour Experience – Cargo have helped us achieve this in a very cool and trendy way – The Orlop Restaurant Brand is quite sophisticated whilst retaining a rustic feel and certainly works well on our event marketing ral.

Jane Pyman - Events Manager

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