Everyturn

Digital
Marketing

With you at Everyturn

Everyturn Mental Health is a leading provider of mental health support across the UK. In 2022, they merged their core organisations, Mental Health Concern and Insight IAPT, and rebranded the group to Everyturn Mental Health. We partnered on the digital side of this major project, delivering a fresh website that reflected the new brand while supporting users in accessing critical services quickly and intuitively. The result is a modern, accessible platform that balances user needs with strong technical performance.

Audit and insights

Before any creative work began, we conducted full technical audits and site crawls of existing platforms to map the number of pages, redirects, and content structure needed. Analysing user behaviour and engagement data allowed us to identify the most important journeys, ensuring the new website would meet the needs of users while maintaining search visibility and performance.

User focused experience

The site was designed around the needs of its diverse audience. We restructured the navigation to make content easy to access, creating a full-screen menu and homepage features that guide users to one of six core content pillars. By combining clear pathways with the brand’s new visual identity, users can quickly find the support and information they need, resulting in a seamless and reassuring experience.

+71%

of tracked keywords improved in search position

Copywriting and optimisation

Alongside the visual refresh, we restructured and optimised content for both humans and search engines. This included rewriting and consolidating content to make it more approachable, while incorporating SEO best practices to improve visibility and ensure users can find the support they need online.

Ongoing digital strategy

Post-launch, we continue to provide search optimisation, content creation, and technical support to ensure the site performs optimally. This ongoing partnership allows Everyturn Mental Health to evolve their digital presence, maintaining visibility and accessibility while continuing to grow their impact across the UK.

10x

Top 3 rankings grew over 10x from 2023 to 2025

Our approach

With multiple websites and services, Everyturn Mental Health required support to bring their offerings together under a single, clear structure to help users find what they needed. We worked closely with the team and used insights and data to create an intuitive, accessibility and user-focused experience. Ongoing collaboration allows us to ensure the site continues to engage audiences and support growth.

Search Engine Optimisation

To improve search visibility, drive traffic and ensure the right audiences can find Everyturn’s services, we implemented and delivered a targeted SEO approach.

Web Accessibility

Accessibility was a key priority for Everyturn, so we designed the site to meet WCAG standards and provide an inclusive experience for all users.

User Journeys

To ensure visitors can find the services and information they need quickly and effortlessly, we mapped and optimised user journeys using data and insights.

Content Design

Content was structured and designed to be clear, concise and accessible to help users navigate complex information with ease.

UX/UI Design

By combining intuitive navigation with engaging visuals, a creative, user-focused interface was developed to make the site easy to use for all audiences.