Fraser Hydraulic Power

When Cargo first met with Fraser Hydraulic Power Ltd. (FHP) back in 2012, they didn’t have much in the way of digital real estate or cohesive brand identity. They called us in 2014 to discuss an exciting new project, right off the back of their recent premises move.

FHP’s move to a brand new, state-of-the-art, 28,000 sqft bespoke facility on the banks of the Tyne had to be reflected in their (then outdated) branding and online identity. Cargo worked with the team to develop an updated brand identity to be used in the design and build of their new digital platform, as well as for internal signage, additional printed marketing ral, and graphics.

We really wanted to focus on showcasing where the company was heading and set them apart from their competitors, particularly via the website. The design and build centred around clarity and simplicity, resulting in a website focused on experience; made possible by intuitive navigation, a simple structure, and a clear user journey.

Cargo went into this project with the aim of delivering a comprehensive service that highlighted quality and instilled confidence, whilst promoting FHP’s years of experience and industry-specific expertise. What we produced gives FHP a vision for the future, and the website is a tool tailored to reach a global audience.