19th February 2020
Warner Bros. gives Birds of Prey a new name for SEO purposes
The latest DC movie, Birds of Prey has been given a new name to encourage more people to find the movie online.
It will now be named Harley Quinn: Birds of Prey, giving people more of an insight into what the film is about and capitalising on the popularity of the female character. The name change comes after the film’s opening weekend wasn’t as successful as Warner Bros. had hoped.
An example like this highlights the importance of considering search behaviour early on as part of the wider marketing strategy.