22nd July 2020
Rangers F.C. fan and typographer Craig Black completes dream project with the club
In a collaboration with agency See Saw, Craig Black revealed the new brand typeface for Rangers F.C. earlier this month.
Working with one of the world’s oldest football clubs, the agency and typographer took on the challenge of bringing the team into the digital era. With a goal of “supporting global growth and fan engagement ambitions”, the visual style has been cleverly modernised while keeping the roots to its heritage.
The new custom typeface combines the club’s history with its personality and remains recognisable whilst being transferrable for the digital age.
The logo has been refreshed too, with the women’s team now having an updated logo of a lioness.