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Dating App Hinge comes to life with character designed to be deleted

Following the strapline ‘Designed to be deleted’, design agency Red Antler have partnered with Hinge to create a great campaign which promotes people eventually wanting to delete the app once they find a partner. We love and also feel sorry for the cute ‘H’ character named Hingie, and it’s series of unfortunate mishaps. The comedy angle of this campaign is great and a clever way of bringing the app to life.

Read more on the It’s Nice That website.

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