4th September 2019
Dating App Hinge comes to life with character designed to be deleted
Following the strapline ‘Designed to be deleted’, design agency Red Antler have partnered with Hinge to create a great campaign which promotes people eventually wanting to delete the app once they find a partner. We love and also feel sorry for the cute ‘H’ character named Hingie, and it’s series of unfortunate mishaps. The comedy angle of this campaign is great and a clever way of bringing the app to life.
Read more on the It’s Nice That website.