28th April 2020
Budweiser remake famous ‘Wassup’ ad with new message
Budweiser has remade their famous 1999 ad to make it relevant for the current situation, resonating with friends separated by isolation.
Using the original video, they’ve added new audio so that we hear the actors talking about being stuck in quarantine. Finishing with the words ‘Buds support buds. Check in on yours’ the ad also carries a more serious message around the importance of checking up on friends through this time.
In the US, Budweiser brought famous sports stars together such as Dwyane Wade and Chris Bosh on a video call to ask each other ‘Wassup’.