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Adobe shares more detail on “evolving” brand identity

If you’re a regular Adobe user, you might’ve noticed some changes to their design and logos over the past few weeks. In a newly released blog post, they’ve provided more detail on what they’ve been working on to evolve their brand identity.

They’ve switched up their original logo by changing to a single colour appearance with a new “warmer” and “contemporary” red.

The brand has also revisited its Creative Cloud logo, using a new colour gradient with an increased weight of the icon. Another notable change is their addition of 3-letter logos for PsC (Adobe Photoshop Camera) for example.

A lot of the reasons behind their changes are to improve flexibility and accessibility for users and to be responsive to the range of devices that their products are available on.

Read their full blog to find out more.

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