TransactPay

The partnership that pays

TransactPay provide payment, card, and account solutions across the UK and EEA. After working with them for several years, they asked us to refresh and elevate their brand, making sure it resonated with the fintech sector and reflected their position in a competitive market. We guided them through a full branding process, including research, discovery, naming, and the development of a new identity. The aim was to create a confident, distinctive brand that stood out to clients and partners and gave the TransactPay team a platform to communicate their expertise clearly.

“From day one, Cargo felt part of our team – not an extension of it. They helped us articulate what makes TransactPay different, built a brand and website that make our proposition easy to grasp. The result: clarity, confidence and momentum. They took us from a fragmented message to a clear, confident brand. The new framework aligns our team, the website finally reflects the depth of our offering, and when we launched, both clients and colleagues have been blown away with the results. We now look – and communicate – like the market leader we are.”

Noel Smith

Business Development Director, TransactPay

Memorable impact

The project involved renaming the business, refining its market position, and creating a cohesive brand framework to guide all future communications. Through research, insight, and creative development, we ensured every decision was grounded in the sector and audience. Working closely with the TransactPay team, we delivered a strategy that clarified the brand’s purpose and gave the team the tools and confidence to apply it consistently, helping the brand make a memorable impact.

Connecting through colour

We created a bold, vibrant colour palette for TransactPay, using bright, striking tones to give the brand energy and presence. Soft gradients were added to bring depth and a touch of sophistication, helping the brand feel approachable yet confident. The result is a digital-friendly identity that works across screens and campaigns, giving TransactPay a distinctive and memorable look.

A bold website

Our goal was to create a digital experience that captures the brand’s bold personality while using a CRO-led approach to optimise the user journey. The result is a platform that not only reflects the brand’s confident, distinctive identity but also guides visitors naturally, helping drive engagement and conversions while reinforcing TransactPay’s position in the market.

Digital strategy

To support TransactPay’s digital presence, we work closely with the TransactPay team to deliver a search strategy that goes beyond keywords. By analysing user intent, reviewing competitor activity, and shaping content, we created a clear roadmap that drives traffic and engagement. The strategy ensures potential clients can easily discover TransactPay’s services, while reinforcing the brand’s credibility and authority in the market.

“From the outset we knew we wanted to push the boundaries with the brand. Fintech is a competitive market so making sure TransactPay stood out from its competition was key. The brand explores the space between connection and partnerships, creating a strong visual aesthetic.”

Ryan Errington

Head of Creative at Cargo