Exclusive is a growing boutique recruitment and HR consultancy, with offices in Newcastle, Aberdeen and the US.
With a team of experts, the company specialises in a number of niche sectors; oil & gas, HR, IT and sales & marketing. Having quickly outgrown their previous website, Cargo was appointed to redesign and redevelop the Exclusive website to facilitate the ever-growing database of candidates and enable them to apply for jobs online, whether that be on a desktop or a mobile device.
The project had a number of objectives, including showcasing the consultancys two core offerings: recruitment and HR consultancy, whilst maintaining the brand across the website making sure it was consistent with all of Exclusives offline material. The design of the site uses colour coding to differentiate the two services and is consistent throughout the site, so the subject of the content is always clear to the user.
There were also a number of functional objectives to consider. Searching for and applying for jobs was to be made easier and more efficient by giving the candidate the ability to log on to their own profile within the site.
The project involved a number of sessions with the Exclusive team to understand the most effective approach to the build of the content management system (CMS). This part of the process was seen as vital as it had the potential to save the Exclusive team valuable time and energy when uploading jobs and downloading and filing CVs. Exclusive staff were also given the ability to rate potential clients and flag up relevant jobs that may apply to each candidate.
We have also introduced other useful functionality including IP lookups, that mean that when a US based client or candidate arrives on the site they are automatically presented with the US version of the home page. This also works for Scotland based visitors who are shown content relevant to their location including the Aberdeen address.
Photography was an important aspect of the Exclusive project and we commissioned imagery that has been art directed in a bespoke style and is featured across the whole of the new Exclusive website.
Following the launch of the new site, traffic has trebled, as has the conversion of new business from the site.
Candidates enjoy a greater user-experience, and the site has also enabled Exclusive to employ a greater number of senior staff, who were attracted ultimately by the messaging and positioning of the company as a whole.
"The design is superb, the build quality excellent and the feedback on our website brilliant. Traffic has more than trebled to our site and it has been a key area in attracting and winning new business. As a recruitment site it has also given our candidates an improved user experience, now they can find out information and news in their own areas of expertise and search jobs from within that same area."