We first started working with Northern Powergrid in 2010 and have since developed a very strong working relationship where we assist them on a range of various projects.
Customer Led Network Revolution
In the early stages of the project we worked with the client to realign the CLNR identity, making sure all aspects were consistent with the already established Northern Powergrid brand guidelines.
These design and brand updates were implemented across all CLNR internal and external materials. The relationship between Northern Powergrid and ourselves quickly developed and we supported CLNR with not only their website, but printed and digital promotional material, email marketing and exhibition elements.
The ambition was to create a CLNR website that was simple and easy to use, mobile friendly and a perfect platform to disseminate complex research into simpler, smaller chunks of information that could be understood by a variety of audiences.
A major challenge with this project has been developing a way to present the content in a manner that is clear and understandable. To tackle this problem we created infographics that could adapt and fit with each publication. The website included several interactive infographics to show how the technology on the powergrid effects different users and businesses.
Engagement with users increased, but also through a consistent approach to offline and online activity, stakeholders also became embedded into the project values and mission. We saw an average increase of 20% per month of engagement through the website into the mailing list. The project finished with a legacy website full of interactive material and a set of comprehensive reports that were sent to major stakeholders and partners as well as be available to read online.
Incentive Connections Engagement (ICE)
ICE aims to give Northern Powergrid connections customers and stakeholders the opportunity to influence their future service improvement plans.
Activating Community Engagement (ACE)
Northern Powergrid is running the innovative ACE project in partnership with TheGenGame and Newcastle University.