TwentyOne Leadership

Branding and digital strategy for leadership and management coaching consultancy

Creating a Brand

In 2011 we developed a brand identity and start-up website for TwentyOne Leadership.

When in it’s infancy, the consultancy was headed up by Richard Nugent, working with his own clients across the UK and in the US. From the outset it was clear that the plans and ambition for the company were great. To emphasise the pragmatic, results-driven approach of TwentyOne Leadership, the identity was purposely stripped-down – employing a classic typographical approach, and a minimal colour scheme that really embodies professionalism.

Twentyone Leadership grey logo TwentyOne Leadership stationery


As predicted, one coach has now grown into a team, and the initial site helped to cement and position the brand.

Moving into 2014, the team revisited their core values and exactly what made them such a unique outfit. Following some initial internal research and analysis, we joined them to develop a site that honours the existing brand, but backs up the teams ambition of providing users with outstanding content.

The new site has an active and ‘ ive' feel to it. Services can be promoted clearly, alongside the content and expertise offered by news and blog posts. Excerpts and links to purchase the books that have recently been published by the team has also been added.

TwentyOne Leadership website desktop view TwentyOne Leadership website view


In addition to launching the new site, we worked with TwentyOne to develop their online marketing strategy.

Cargo have assisted in the set-up of regular email marketing posts resulting in a month on month increase in the number of website subscribers.

We have delivered a 95% increase of overall visits to the TwentyOne website. When on the site, users are accessing more pages than before, highlighting the impact of the redesign and navigational design across the site.

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"At TwentyOne Leadership we set out to have a website we were proud to send clients to. Cargo helped us to make this aim a reality. We are delighted with the result of the project and have experienced an impressive uplift in numbers in all the other key website metrics."

Richard Nugent - TwentyOne Leadership

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