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In 2016 Northern Print Solutions undertook a rebrand and launched their successful ‘VOTE PRINT’ campaign.

However, by the middle of 2017, their website had not been updated to reflect the new brand or campaign, which ultimately left them a little confused, and at a crossroads as to how to move forward. The VOTE PRINT campaign had really set NPS apart from its competitors so it was vital that the website integrated this campaign and its messaging to maintain its existing success. Linking the campaign’s various slogans to a certain service or offering became a visible theme throughout the website.

Northern Print Solutions is built on providing high-quality print, at the best price possible, in the quickest timescales. Most of NPS’s audience is in the creative sector and therefore it was important that the design of the website spoke to this market. Another key area of the company is their outstanding customer service and the relationships they build with clients, so the new website was built to address this by focusing largely on people.

55%

increase in Search Visibility

618%

increase in Organic impressions

140%

increase in Organic Traffic (YoY)

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