Mincoffs Solicitors

Digital
Marketing

Business builders

Mincoffs Solicitors founded in 1948, are a North East firm providing expert legal advice to businesses and individuals both regionally and nationally. Striving to provide outstanding support to all their clients across a broad service offering, including corporate, commercial, employment, residential, dispute and family law.

Developing digital

Mincoffs Solicitors had recently worked with Studio DMC to refresh their brand and approached us to take this new identity into the digital space by partnering with Cargo for the design and build of their website. Using the creative direction already established with Studio DMC, we developed a digital identity that would ensure consistency between their online and offline materials. We continue to work with the team at Mincoffs, building on this partnership to support their internal marketing team.

Bespoke CMS

The website was built with a custom CMS experience, giving the Mincoffs team full control over content without compromising on design or structure. Using WordPress with Advanced Custom Fields, we created a flexible system that allows the team to manage pages, blogs, and resources efficiently while maintaining brand consistency. This approach empowers their internal teams to keep the website up-to-date, reducing reliance on external support and making day-to-day management straightforward.

“Taking a new brand and bringing it to life online is always an exciting challenge. Web projects have so many layers and we really enjoy the process of bringing all of these elements together. Seeing the final platform seamlessly combine creativity, functionality, and performance is hugely rewarding, and it’s always satisfying when a brand works as effectively online as it does offline.”

Kasey Harms

Head of Design Services at Cargo

A strategic platform

The website was built as more than a digital brochure, serving as a strategic platform to create a flexible foundation that can grow with the business. This approach keeps all digital activity connected, consistent, and easy to manage across channels. Since launching the site we have continued to work with the team at Mincoffs to further develop their internal and external marketing collateral as well as their online presence, by providing build and content support.

mincoffs.co.uk

Our approach

By adapting their visual assets into a digital experience which felt confident, approachable and embedded smooth interactions across all devices, we delivered a site that reflects their ambition and positions them as a forward-thinking law firm.

UI Design

To combine a fresh digital presence with clarity and usability for audiences, we developed a clean and modern interface for the site.

Brand Consolidation

The updated colour palette, typography and illustration style were refined and applied to the website and supporting materials for clarity and consistency.

Web Build

The development of the site focused on building a flexible CMS to guarantee updates could be handled independently, while ensuring the front end build emulated the UI designs.

Making It Move

To bring the new brand to life and ensure the feel of the site aligned with Mincoffs positioning, we introduced movement that would elevate the web components, create seamless interactions, and provide a premium experience when exploring the content.

Social Media

To ensure Mincoffs’ refreshed identity connects with clients and stakeholders on online channels, brand application was extended to their social platforms.