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Website and Search



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Sweeney Miller is a professional law firm based in the North East, serving clients from across the UK. Cargo worked with the team at Sweeney Miller to establish an updated brand identity, create a new website, and deliver an ongoing digital marketing service.

We launched Sweeney Miller’s new site in the summer of 2018. Following this, we embarked on a 6-month organic search project with the aim of increasing the site’s rankings against a list of service and business-related terms.

Sweeney Miller has seen great success thanks to this digital marketing strategy: currently, 40% of their targeted keywords sit on the first page of Google’s Search Engine Results Pages (SERPs). In addition to this, we’re seeing keyword positions increase every month.

To further extend our services – and maximise the resulting impact – Cargo applied a social media marketing strategy, designed to integrate with Sweeney Miller’s existing SEO activities. We also began working collaboratively with multiple PR agencies commissioned by Sweeney Miller to push an integrated online & offline marketing campaign.

Year on year, we’ve increased Sweeney Miller’s organic traffic by nearly 30%. Success!

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