Having admired similar brands and websites within the professional services/legal field in Square One Law, Ward Hadaway and Dere Street Barristers - Freemans Solicitors noticed there was one common theme... Cargo Creative. So they got in touch.
Freemans Solicitors deliver services in a number of areas but specialise in Clinical and Medical Negligence. Their brand was looking dated and their website was no longer fit for the modern web. After looking at certain competitors they contacted us about helping them create a more consistent brand across both offline and online solutions.
The brand focuses on simplicity and accessibility. It isn't intrusive or in your face, it is simply there for you and a brand you can trust. We kept the existing colour palette to keep a consistency with the old identity.
The goal of the website was to deliver a unique and aesthetically pleasing design that focuses on functionality and ease of navigation. Again simplicity and accessibility is at the heart of this design - we stripped back the site structure and helped format content to align with the new vision.
Simple, Accessible and Informative
The new website aims to provide fast and flowing content with a lot of cross section linking to help users gather as much information as they require.
With a large amount of services available it was vital we created a simple navigation system to enhance the user experience. It is a system that works on all devices and allows users to jump from page to page with little effort. Each area of practice links to the solicitors who specialise in this area, this not only helps put a face to the service but also creates another method for the user to contact and enquire. On most pages we encourage enquiries, always trying to make it as simple as possible for the user to get in touch.
The project as a whole has been a great success, with enquiries coming in within the first week. We think we have delivered a product that is not only fit for the modern day web, but also fit for the future.