LDL Lighting

Driven by innovation

LDL Lighting is a leader in lighting solutions with a long-standing reputation for excellence. They approached us to refresh their digital presence and help develop their digital strategy for the future. Alongside the design and build, we refreshed the brand by updating typefaces, colour, and visual style to create a more contemporary and stylish product. The project encompassed a full website redesign, focused on creating a seamless user experience while showcasing LDL Lighting’s technical expertise and product range.

Modernising the brand

We refreshed LDL’s visual identity to feel vibrant, confident, and ready for the digital age. The colour palette was lifted from muted tones to a striking, screen-optimised set, while typography and the logo were refined for clarity and impact. This contemporary identity ensures the brand stands out with energy and professionalism across every application.

A bold approach

The website was designed around the needs of LDL’s diverse audience, from architects to commercial clients. Wireframes and user journeys were developed to ensure complex product information, technical specs, and case studies were easy to navigate, whilst the design utilised bold blocks of colour, carefully balanced with generous white space to keep content clear and digestible. The end result is a digital experience that feels intuitive and visually engaging.

“Working with Cargo was effortless – a team of people who listen, understand, and share your vision. Their collaborative approach made the entire process smooth from start to finish, and the end result speaks for itself. Cargo understood our industry and delivered a site that truly represents who we are today. The increase in engagement and leads has been immediate, the platform now supports LDLs business agenda, marketing strategy and our specification teams more effectively than ever.”

Laura Surrey

Head of Marketing, LDL Lighting

A flexible platform

We built a scalable CMS using WordPress with modular content blocks, giving the LDL team full control over updating products, case studies, and resources. This approach provides flexibility for future growth while maintaining consistent design and structure across the site.