Developing an integrated online presence
The Concern Group, consisting of Mental Health Concern and Insight Healthcare is a provider of NHS and local authority-commissioned mental health services.
Mental Health Concern is based in the North East of England, where they provide a wide range of specialist mental health services, which are predominantly commissioned by the NHS and local authorities. Insight Healthcare provides talking therapies nationwide whilst also providing Wellbeing at Work programmes which enable employers to provide their staff with access to wellbeing support through both a dedicated helpline and web portal.
In 2014 The Concern Group went through a major re-brand and in addition to this they wanted to develop their online presence. They wanted to create a group of websites that the public could use to gain access to the available services and integrate this online portal with their offline process and systems.
Focusing on simplicity and accessibility
Insight Healthcare services 14 areas across England, with each area potentially including around 40 services. This not only created a complicated site structure it meant there was a vast amount of information for users to navigate.
The complexity of the website's services and information meant we had to consider how we would handle the Content Management System. As challenging as it was to organise for the front end user it was equally as challenging to organise for the Insight admin team. We went on to develop the functionality that included 'default' content for each service and then gave the admin the ability to overwrite this content for specific areas. This has proved to be a great success and means the Insight team can create a new area with ease and then tailor specific services within the area when they see fit.
All of our websites are built with accessibility in mind and The Concern Group websites are no different. In fact, it was vitally important the website be readily accessible for as many people as possible, so we included some extra functionality to aid this. Firstly, as with all of our modern developments, the website is responsive and includes all website functionality across all platforms. Secondly, we built in a high contrast option that changes the website colours to create the best contrast for the visually impaired. Finally, we integrated Google Translate to allow the user to switch the language on the website.
Results speak for themselves
Despite the large amount of content, The Concern Group websites feel effortless to use and are very clear to navigate. The referral process is simple and we are very proud of the final product.
"We are delighted with both new websites, which now communicate the scale and vision of the organisation and are much easier to navigate than our previous sites. From the preliminary focus group to the final launch, Cargo were helpful, efficient, and very responsive throughout the process and we wouldnt hesitate to recommend them."