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Brand and Communications
Cargo began working with RMT in late 2018. Having had their brand in place for a number of years prior to this, along with a website that had also been in place for some time, Cargo were asked to support the leading North East accounting firm with ongoing design and consultancy around their current literature and activity. In the months that followed we also developed the existing site and added an additional site for the IT side of their business due to growing opportunities within this sector.
Moving into 2019 and following a brand audit it became apparent that the current marketing assets the firm were using were out of date and not relevant to many of the audiences that the firm were now talking to. With this in mind we looked to develop the suite of collateral and move the brand forward. Moving away from the historical singular images isolated on white backgrounds and developing this into striking vector illustrations used to depict each service offering and the firm as a whole.
The darker blue background was also introduced across digital environments, and a brand guideline was also introduced to support inhouse activites, ensuring that all output was consistent and onbrand.
In addition to this ongoing development, we also support the team at RMT with shorter projects that aid business development such as sales documentation and presentations – ensuring that the key messages and benefits of the firm are clearly presented. This has resulted in a number of new business acquisitions across various departments.
We have worked with Cargo for the past 12 months, the service has been excellent and turnaround on jobs has always exceeded expectations. The team are a pleasure to work with and I would not hesitate to recommend them.
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