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What we did

A focused digital marketing strategy

  • An integrated content strategy

    Developed a content strategy that targets three different audiences: those who are ready to purchase, those looking to evaluate, and those looking for more information.

  • Content optimisation

    Carried out keyword research, identified opportunities and optimised content to improve rankings for these terms.

  • One-off campaigns to push new products

    Illustrated social assets, designed a PDF brochure and developed an email campaign to promote a new product.

  • Ongoing technical activity

    Performing frequent technical audits on the site and checking page speed scores. Monitoring analytics and search console to see how search engines are reacting to new and existing content.

+136%

in international traffic across the website between 2019 and 2020

The results

On-site Content

We continually review on-site content to appeal to all of Aquaseal’s audience and improve their online visibility.

As a result of this, we have seen organic traffic (unpaid traffic via a search engine) increase year on year to key service pages through the following keywords and associated terms:

Food grade rubber+232%
Rubber gaskets+165%
Rubber seals+38%

We also target niche audiences through case studies and blog posts:

Triumph roadster parts case studyRanks for 13 terms
Synthetic rubber blog postRanks for 16 terms

+90%

Increase in keywords ranking position 1-10

+247%

Increase in keywords ranking position 11-100

Since we started working with Cargo many years ago I’ve seen the work they do from start to finish, developing our online presence and keeping our website fresh and up to date. They have also worked their magic on our search engine activity, putting us on the first page for many terms which creates enquiries and orders to keep the business going in different fields. I would have no hesitation in recommending Cargo to any business.

Jason Armstrong - Managing Director

One-off campaigns

Aquaseal are a fast-paced, innovative and adaptive client and we support their changing services and new products with one-off campaigns where we can. In April 2020, we helped launch their isolation screens by creating a targeted digital campaign.

The new service page now ranks on page one for a number of terms. The email marketing campaign averaged a 30% open rate with 41% of people who opened the email downloading a brochure.

Statistics for this case study were collected June 2020, comparing activity year on year.

17.35%

conversion rate on email marketing

35.5%

click rate across the campaign

delivered with cargo

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