What we did
A focused digital marketing strategy
An integrated content strategy
Developed a content strategy that targets three different audiences: those who are ready to purchase, those looking to evaluate, and those looking for more information.
Carried out keyword research, identified opportunities and optimised content to improve rankings for these terms.
One-off campaigns to push new products
Illustrated social assets, designed a PDF brochure and developed an email campaign to promote a new product.
Ongoing technical activity
Performing frequent technical audits on the site and checking page speed scores. Monitoring analytics and search console to see how search engines are reacting to new and existing content.