Aquaseal

• An integrated content strategy

  Developed a content strategy that targets three different audiences: those who are ready to purchase, those looking to evaluate, and those looking for more information.

• Content optimisation

  Carried out keyword research, identified opportunities and optimised content to improve rankings for these terms.

• One-off campaigns to push new products

  Illustrated social assets, designed a PDF brochure and developed an email campaign to promote a new product.

• Ongoing technical activity

  Performing frequent technical audits on the site and checking page speed scores. Monitoring analytics and search console to see how search engines are reacting to new and existing content.

We continually review on-site content to appeal to all of Aquaseal’s audience and improve their online visibility.

As a result of this, we have seen organic traffic (unpaid traffic via a search engine) increase year on year to key service pages through the following keywords and associated terms:

We also target niche audiences through case studies and blog posts:

Aquaseal are a fast-paced, innovative and adaptive client and we support their changing services and new products with one-off campaigns where we can. In April 2020, we helped launch their isolation screens by creating a targeted digital campaign.

The new service page now ranks on page one for a number of terms. The email marketing campaign averaged a 30% open rate with 41% of people who opened the email downloading a brochure.

Statistics for this case study were collected June 2020, comparing activity year on year.