Central Employment

Central to your career

Central Employment are a forward-thinking recruitment business with a strong track record of connecting talented professionals to the right opportunities. As the company prepared to move into new, state-of-the-art offices, they wanted a brand that reflected their ambition and future growth. We partnered with them to develop a bold new identity, alongside internal and external strategies to support a successful launch. Since then, we have continued to support Central with design and communications, including creating and launching a new job platform to strengthen their digital presence and simplify candidate engagement.

“Our goal was to create a fresh and modern identity that accurately reflects the evolution and growth of the company, but also honours its history too. We focused on combining bold visuals with a compelling narrative to communicate the values, aspirations and unique selling points of Central. This campaign represents months of hard work and collaboration.”

Paul Hart

Managing Director at Cargo

A trusted partner

Central’s business is built on people and relationships, so it was vital that the new brand positioned them as a trusted partner to both clients and candidates. It needed to communicate their personality, showcase their values, and reflect the important role they play in helping people succeed. Just as they strive to be an outstanding employer every day, the brand had to embody that same commitment and care. The move into a new head office provided the perfect backdrop for this evolution – a major milestone that signalled their ambition and created an environment where the brand and business could continue to grow.

A new identity

The new identity is built around a modern logo, combining a bold, confident typeface with a playful motif that brings energy and personality to the brand. This balance makes Central feel both professional and approachable, reflecting their expertise while showcasing the warmth and people-first approach that defines their business.

“This transformation represents our commitment to innovation, evolution, and delivering even greater value to our clients. It signifies the renewed vision and direction for Central. Rest assured, the values and principles that have made us successful thus far will remain at the heart of our business, serving as the solid foundation on which our new brand is built.”

Paul Ponton

Managing Director at Central

Digital experience

We built a brand-new digital platform that integrates seamlessly with Central’s internal systems, allowing their team to manage job posts and applications with greater efficiency. Designed with usability at its core, the website delivers a smooth and straightforward experience for candidates and clients alike, while also showcasing the company’s expertise and trusted position in the recruitment sector.

Launch strategy

We also supported Central with a comprehensive internal and external launch strategy. Internally, we helped introduce the new brand to the team, clearly communicating the vision behind the change and providing the assets and tools they needed to confidently represent it from day one. Externally, we worked alongside Central to share that story with clients and partners, highlighting the ambition behind the rebrand and positioning it as a positive step forward for everyone connected to the business.