Is this book for you?
Obviously we’re going to say yes, because we think it’s awesome.
Basically, we’re more than aware that inbound marketing and digital as a whole is awash with acronyms, space age phrases and stuff that just sounds like it’s come out of a Star Trek script. We hate this. Not because we hate acronyms, but because they're often used so flippantly that people daren’t ask what they actually mean – people just think “I should know that, right?”.
So, if you are
- Thinking about starting the process of hiring an agency, but don’t know the lingo and want to be able to follow, and lead a conversation.
- Doing your own digital marketing, and find you get lost when getting into more technical posts and conversations and want to be in the know.
- Get reports from your agency/marketing team and can’t make heads nor tails of them.
- Just plain darn fed up of the bull shit in the digital marketing space and want to cut to the chase.