Building scalable digital experiences

Scalability has become an integral part of modern web development. Essentially, it’s important that a web product designed and delivered by Cargo has the ability to evolve and adapt with the needs of our clients.

For us at Cargo, scalability is all about creating a robust but flexible foundation that can handle new content, products, services, landing pages or even functionality without compromising on quality, user experience or brand consistency. It’s a crucial way we are able to create custom CMS experiences for clients.

To effectively build scalable digital experiences, this foundation must be rooted into our approach from the offset. It includes a thoughtful combination of strong UX design, a modular design system and a build that offers a flexible content management system for the client.

UX Design

The UX design process is crucial to get right. Focusing on the entire user journey, UX design consists of conducting research to understand the needs and motivations of users to create products and services that are easy, enjoyable and effective for end users to interact with.

When building a scalable digital experience, UX design can consist of building and refining web structures, researching and understanding user journeys and executing content design for a flawless visual identity on digital platforms.

Modular design system

Getting the balance right between a site that delivers strong visuals connected to the brand, their messaging and tone of voice is essential. We design modules that can be ordered and applied to multiple scenarios across any site.

This adds to the customisation aspect of the websites we build. Our approach means that new pages can be added when necessary because of how the site is built. If a new page needs to be created for a site, all of the necessary building blocks already exist.

Content management system

The content management system (CMS) is a crucial part of any website, since it is where the client will interact with the product, allowing them to create, manage, organise and publish digital content, like blog posts or service page content, with ease.

To provide a seamless experience for the client as they do this, we ensure that the CMS feels easy to use whilst also being intuitive for clients to build their confidence and trust within the system.

Benefits of building scalable digital experiences

The benefits of custom digital experiences are tangible. We work with numerous clients to provide them with a website that meets their needs and is ready to meet their overall goals, too.

A scalable digital platform saves time and money in the long term, but it also improves engagement and conversion rates, and provides a solid digital backbone that supports marketing, brand and business growth.

We work with clients to define brand purpose and help them build a brand toolkit, both of which play a crucial role in understanding the goals and ambitions of brands. Knowing what you want your brand to look like, what you want it to mean, and where you want it to go are all important steps in building scalable digital experiences.

Ultimately, it’s all about using these foundations to build a digital experience that works hard for your brand now but also keeps working as your business evolves.