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Tripadvisor unveils new logo as part of identity refresh

Travel advice platform, Tripadvisor has revealed its new logo and name change, designed by Mother Design. The announcement came as part of an identity refresh to meet the evolving needs of the travel world.

The main change is the adaptation of Ollie the Owl which is now bold and simpler. The brand name has also been subtly changed from TripAdvisor to Tripadvisor to reflect how people recognise and pronounce the name.

Our designer Marie said: “This is a great example of how users change their needs and brands listen and adapt with them.”

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