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The ‘Stay at Home’ ad that Guinness wish they’d thought of first

The internet was full of praise yesterday (including us) when the new Guinness ad was released, encouraging people to stay at home.

Only the creative wasn’t produced by the Irish brewers. It was designed by freelance copywriter, Luke O’Reilly as part of a challenge released by One Minute Briefs.

Despite the Guinness ad not being an original, the messaging is still something we can all get behind. Stay at home and stay safe!

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