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Tesco releases campaign promoting skin tone plasters

Tesco has become the first UK supermarket to offer plasters in a range of skin tones after an employee was inspired by a Tweet they read.

The launch is accompanied by a campaign which shows a plaster matching the skin tone of a model, covering part of the words “About bloody time”. The imagery focuses on the colours of the skin whilst making sure the product stands out in its own right.

The campaign is set to be pushed out via digital and print channels in the coming weeks.

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