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Digital

Why Your PPC Ads Are Not Profitable

For many retailers and services alike, Google Ads can be the quickest and easiest way to increase sales revenue and profitability. But driving sales with AdWords is difficult, even with well-optimised keyword targeting, custom audiences, and other features.

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Seven projects for seven years

The beginning of May always marks another anniversary since I joined Cargo, it starts with that momentary panic as the Linked In notifications start piling in and I’m not sure why. However this year has felt very different, with the current situation we find ourselves in it is certainly more a time for reflection than celebration.

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5 Steps to Growing Quality Website Traffic

I'm always striving for better quality traffic on every website I help take to market.

Of course, it's important to strive for more in terms of volume too - and if you know me, you know enough is never enough - but high volume, low quality traffic shouldn't be what you are trying to achieve. Thousands of site visits a month mean nothing without conversions.

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Flexbox and CSS Grids – I think I’ll Clear Both

Working with CSS for a website’s layout has always been a little bit hacky. Not that using floats or display: inline-block; haven’t served their purpose, it’s just they aren’t the right tools for job; they were never meant to be used for layout and structure. In the past, there have been many workarounds to make a website look like it has structure, some of which had some pros but a higher number of cons.

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