It’s that time of year again where the kids are out of school, the sun is shining (occasionally!) and life becomes a bit more laid back.
With any luck you’ll have some downtime this summer to relax and enjoy the warmer weather. And if you’re looking for something to give you something to think about without too much effort, podcasts are the answer for you. Whether you’re sat in your garden, by the pool or on a plane, podcasts will help keep you entertained and learning on the go, so they are a great choice for getting ahead in business. Being avid listeners ourselves at the Cargo office, we picked out our five favourite business podcasts to help you sharpen your skills this summer.
The Growth Show
This podcast was started by Hubspot, a company that develops software for inbound marketing. Hubspot already has an outstanding content marketing strategy, producing a wide range of articles in their blog, so naturally The Growth Show retains this high level of quality found in their other content. They release one show a week, focused on business growth and interview company founders, CEOS and other business leaders.
Choose The Growth Show if: You’re looking for something that captures the reality of business life - it’s hard work! But it’s reassuring to know that we’re all in it together.
Notable episode: “Selling Snow: How One Couple Built a Booming Side Business From Boston's Biggest Blizzard”. Next time you feel you can’t do something, or that your ideas are rubbish, just remember there is someone out there making money selling snow.
The Distance podcast was started by Basecamp, a web-based project management tool. Unlike The Growth Show, The Distance focuses on longevity in business, with all businesses featured running for 25 years or longer. These businesses are largely family owned and operated, but that’s part of the charm of this podcast as it shows even in this day and age, small, locally owned businesses can stand the test of time.
Choose The Distance if: You’re looking for inspirational stories about quirky businesses that focus on both successes and setbacks.
Notable episode: “A Lively Conversation, Pt 1 & 2”. These episodes feature a conversation between a veteran of the catering industry and two sisters who have recently set up their own athletic wear store. Just goes to show we have lots we can learn from everyone.
We picked out our five favourite business podcasts to help you sharpen your skills this summer.
Duct Tape Marketing
While duct tape isn’t quite as well known in the UK as it is in the USA, so might not make much sense, it is actually a good fit for the podcast. Duct tape is known for being strong, flexible, long-lasting and effective. Just what you want your marketing solutions to be! And the podcast covers everything from Facebook to work-life balance, so there’s lots of good stuff in there.
Choose Duct Tape Marketing if: Whether you’re a marketing pro or just starting out, there’s lots of insights that are just long enough for you to learn a lot without being too overwhelming. Each episode is around 30 minutes, so they work great for a quick lunch time listen.
Notable episode: “How To Create Influence With Your Writing”. As quality writing is something we emphasise with our clients, guest Jon Morrow shares his story and hits home the point that writing is really more than words. It’s how they make you feel.
The $100 MBA Show
Out of the five podcasts showcased, this one has the shortest episodes but still pack enough oomph to shake up your business. As episodes on average are 15 minutes or less, they’re a great way to start your day, give you something to think about and help keep that momentum around growing your business alive.
Choose The $100 MBA Show if: You’re short on time but want to learn. Their attitude is “no fluff”, so getting down to the real lessons is quite refreshing in a world of lengthy podcasts. And they discuss everything from optimising your WordPress site for speed to how to be more confident in business, so nothing is missed out when it comes to covering the variety of factors involved in running a business.
Notable episode: “MBA640 How to Add Personality to Your Product”. This is something that many businesses struggle with but host Omar presents a convincing case for taking the leap (if you haven’t already!) and adding personality to your products by sharing examples of brands that have done this successfully.
This is a podcast about procrastination. I know, we’ve all been there, done that and still kind of hate to admit that we all procrastinate. Host Matt Wells knows what it’s like to have ideas and not know where to start and his guests do too. So whether you’ve been in business for years and have ideas on expansion or are just starting out, it’s normal to feel overwhelmed and this podcast will help you through.
Choose Slacking Ambition if: You’ve got the ideas and are looking for a bit of motivation. The best for a Friday afternoon when interest is waning. Get that to-do list out, put this podcast on and make it happen!
Notable episode: “Tiny Leaps, Big Changes w: Gregg Clunis”. This episode is so relatable - guest Gregg Clunis talks about how his first leap was a failure but rebounded by focusing on balancing what he believes are the six core areas of life.
Ready to get listening? Our favourite platforms for podcasts are iTunes and Soundcloud, though there are many others out there for desktop, mobile and tablet that can be found by doing a quick Google search. We hope you get a chance to check some of these out. Let us know your favourites by tweeting us @Cargocreative!