Paul Hart Written by

Business approach was shaped by 9/11

Posted on 12th September, 2018 in Brand, Design, Digital

The head of a North Tyneside design agency says working on the biggest news story of the century has shaped his approach to business.

Paul Hart of Cargo Creative became part of the BBC News Online team at the iconic Television Centre in June 2001.

On September 11 he arrived for his first late shift just as the second plane flew into the World Trade Centre in New York.

“Like everybody else I’ll never forget that day,” said Paul, who grew up in North Shields. “The newsroom went from its normal hustle and bustle to silence – and then organised chaos. It was really tough – because of the nature of the story and the demands of work that day. That experience has been very important for Cargo. We have a reputation for being a reactive agency, which sometimes puts us under pressure but it also enables us to deliver.”

Paul’s career in London was sandwiched between two spells at Newcastle College: first as a Newspaper Design student and then as head of the Editorial Design course.

Cargo was launched in 2009 after Paul left teaching. As it grew, the company moved to Northumberland Square in North Shields. It has just had its most successful trading quarter and recently recruited a new designer and a content writer.

“We’re delighted with our new colleagues. Our core staff has been with us for more than five years. We’re a good responsive team that clients like working with. Everyone in the team knows our clients. We are not faceless,” said Paul.

Cargo provides a range of creative and other services – now including strategic digital marketing - to ensure that as the lines between brand, marketing and digital become increasingly blurred it is able to work with clients to find the most appropriate way for them to engage with their customers.

“The way we receive information has changed dramatically in the last 20 years,” said Paul, who also worked on the Sunday Times and Observer during his time in London.

“We help clients steer their way through the many different routes of communication – whether that’s print, digital or a combination of both – and deliver high quality creative work to support their objectives.”

Cargo works with a range of clients, including Northern Powergrid, Perspective Financial Group Limited, Generator, The Angling Trust and a number of well-known law and accountancy firms. It also works with start-up companies and charities.

The newsroom went from its normal hustle and bustle to silence – and then organised chaos. It was really tough – because of the nature of the story and the demands of work that day.

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