Paul Hart Written by

Posted on 13th December, 2017 in Marketing

With so much new shiny software coming out on a daily basis, it can be tempting to jump ship at the first sign of an early adopter invitation. But can jumping software do your startup more harm than good? Switching software requires time for on-boarding and training people as well as extra time for people to get used to them.

Paul Hart Written by

Posted on 11th October, 2017 in Marketing

We don’t want to imply you can’t do it all, but as The Beatles said, “I get by with a little help from my friends.” And if you’re a marketing manager, who should those friends be? Every marketing manager should have some backup waiting for them in their little black book for when a crisis (or even just a normal Tuesday) strikes.

Paul Hart Written by

Posted on 3rd August, 2017 in Marketing

In the healthcare sector, setting a budget at the start of the project can improve its chances at success and make for a better campaign. It is easy to fall into the trap that having an unlimited budget can be better than not having one at all but there are many benefits to having a budget set in advance at the start of a project. We look at the reasons budgets can help make your campaign a better one.

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