As Design Director, Carl leads the studio and is a key figure in Cargo’s leadership team. He drives the agency forward, leading our creative operations and ensuring the highest standards across every project and client. From defining strategic direction with clients to overseeing the execution of work, Carl ensures ideas are delivered with precision and impact.
With a background in graphic design and strategic creativity, Carl graduated from Newcastle College School of Art and Design with a First-Class Honours degree in Graphic Design. Carl gained practical industry experience through an internship whilst studying, before securing his first full-time role at a Newcastle-based agency.
Carl joined Cargo in 2013 and combines strategic oversight with creative leadership. He works closely with clients to shape brand direction while guiding the team to deliver exceptional work. Known for his unwavering eye for detail and dedication to quality, he ensures every project runs as it should – balancing creativity, quality, and strategic impact across the studio.
